You have no doubt heard the
expression "direct diamond importer." It sounds good and is definitely
catchy, but, what does it mean? And, more importantly, how does it actually
save the buyer money?
Many of the diamonds seen at stores have come from a wholesaler. This is a person, or company, who buys large quantities of cut diamonds from the diamond cutters and then sells them to jewelers, collectors, shops, etc... This is very much a "middle-man" position and with that position comes a mark-up in price. Another disadvantage is that since these wholesalers sell to so many different types of business, it is a first come-first serve process. This limits the amount of diamonds a company may have to choose from.
When someone is a direct diamond importer, such as Shahriar Davaran, the middle man is essentially cut out. The first thing this does is to lower the markup in jewelry prices, since there is one less place to divide the sale price. Another benefit to working with a direct diamond importer is that each diamond can be hand picked. No one knows better than the jeweler, what their clients look for in a diamond. Do most of their buyers want clarity or do they tend to favor color? Is price the ultimate deciding factor or is money no object? When the jeweler selects each diamond they will have their clients in mind.
Since we, as the jeweler, create a rapport with these diamond cutters, we are able to look for special requests.... diamonds with a tint of pink, three diamonds that match in color and clarity, etc... These are not the kind of custom orders someone can request when they are buying from a wholesaler whose goal is to get the diamond the majority of people would want.
Because Shahriar Davaran jewelers cuts out the wholesaler, we are able to provide the largest selection at the lowest price. You can feel assured that each and every diamond we have is one that has been selected for its beauty and quality of the 4C's.
You could go to 100 jewelers looking for that perfect blend of quality and price, or you could just come to Shahriar Davaran and leave happier, quicker. Diamond shopping should not be a hassle or a headache, it should be enjoyable. Let's face it, if you are shopping for an engagement ring or other gift for that special someone, you don't need to add to you nervousness, come to us, where we make the process simple.
Many of the diamonds seen at stores have come from a wholesaler. This is a person, or company, who buys large quantities of cut diamonds from the diamond cutters and then sells them to jewelers, collectors, shops, etc... This is very much a "middle-man" position and with that position comes a mark-up in price. Another disadvantage is that since these wholesalers sell to so many different types of business, it is a first come-first serve process. This limits the amount of diamonds a company may have to choose from.
When someone is a direct diamond importer, such as Shahriar Davaran, the middle man is essentially cut out. The first thing this does is to lower the markup in jewelry prices, since there is one less place to divide the sale price. Another benefit to working with a direct diamond importer is that each diamond can be hand picked. No one knows better than the jeweler, what their clients look for in a diamond. Do most of their buyers want clarity or do they tend to favor color? Is price the ultimate deciding factor or is money no object? When the jeweler selects each diamond they will have their clients in mind.
Since we, as the jeweler, create a rapport with these diamond cutters, we are able to look for special requests.... diamonds with a tint of pink, three diamonds that match in color and clarity, etc... These are not the kind of custom orders someone can request when they are buying from a wholesaler whose goal is to get the diamond the majority of people would want.
Because Shahriar Davaran jewelers cuts out the wholesaler, we are able to provide the largest selection at the lowest price. You can feel assured that each and every diamond we have is one that has been selected for its beauty and quality of the 4C's.
You could go to 100 jewelers looking for that perfect blend of quality and price, or you could just come to Shahriar Davaran and leave happier, quicker. Diamond shopping should not be a hassle or a headache, it should be enjoyable. Let's face it, if you are shopping for an engagement ring or other gift for that special someone, you don't need to add to you nervousness, come to us, where we make the process simple.